Getting started

Set up your brand voice

Define the tone the AI will use to write all your product pages.

5 min read

Your brand voice is what sets your catalog apart from your competitors'. Define it once and the AI will apply it to every product page it writes. Without it, the content comes out generic and repetitive.

Where to define it

In the app: «Configuración → Voz de marca → Nueva voz» (Settings → Brand voice → New voice). You can have several voices per account (one for the professional line, another for consumers, and so on). One is marked «Por defecto» (Default).

What a voice includes

«Nombre» (Name)

So you can recognize it, e.g. "Professional line".

«Tono» (Tone)

One or two keywords for the brand's "feel".

«Instrucciones» (Instructions)

What matters most: how the brand sounds, what to avoid and which words you don't want to see.

«Ejemplos de copy» (Copy examples)

Optional. 1 to 3 texts of your own that sound like your brand, separated by a blank line. They're samples of style, not of content.

You can start from a template or by copying one of your own voices, with «Empezar desde…» (Start from…).

Example: a cosmetics brand

«Nombre»

Casual cosmetics voice

«Tono»

direct and practical

«Instrucciones»

Short sentences. Zero scientific jargon. We talk about what the product does and who it's for, not about mechanisms. We don't use "advanced formula", "latest generation", "synergy" or "dermatologically tested". We do use "made for", "works fast", "lightweight".

«Ejemplos de copy»

"15% vitamin C with ferulic acid. Brightens from the very first use, with no residue or stickiness." / "Made for sensitive skin. No alcohol, no fragrance, tested with dermatologists."

How it's applied

The default voice is applied every time the AI writes a product page. If the product is in a group with its own voice, the group's voice wins.

A voice for each line

You can give a brand, collection, line or category its own voice from «Configuración → Base de conocimiento» (Settings → Knowledge base): open the group and choose its «Voz de marca para este grupo» (Brand voice for this group). The kids line, with a more playful tone; the pro line, more formal. If a product is in several groups, the most specific one wins (a collection over a brand).

Check how it turns out

Every saved voice has a «Preview» button: it shows how your voice reaches the AI. Use it after saving a change and before generating product pages in bulk.

Practical tips

The instructions matter most. Write them the way you'd explain them to a new copywriter.
If you add examples, make them real texts of your own: 1 to 3.
Start with a single voice. Add variants only when you're sure you need them.
Words you don't want: just a few (5–10), and inside the instructions.